Isuzu did have some cool *** commercials..... ever see the one where the Vehicross is speeding through the desert with its blinker on, and then passes up one of those super fast sound barrier breaking cars? Was kinda cool.... They have quit making many commercials because of their relationship with GM. It's somewhere in their automotive relationship that Isuzu is limited or hindered from doing the kind of advertising they could be doing. Also, their new ads are aimed at bringing new buyers to the dealers, focusing on value and smarts. They are just doing that to try and return to profitablity with their SUV's, u'll probably see better ads a little down the road when they get their heads above water and introduce their new 7-seater in late 2004..... based off the new 2004 Chevy Colorado/ GMC Canyon pickup platform.