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Isuzu unleashes new D-MAX pickup
By POPONG ANDOLONG, SPMJ
Isuzu Philippines Corp. introduced its much-awaited new pick up, the D-MAX, at the Eastwood City in Libis, Quezon City, last Friday, November 21.
Isuzu's latest entry in the commercial vehicle market boasts of an aggressive design, large dimensions and a 3.0-liter 4JH1-TC direct injection turbo intercooler diesel engine that produces maximum power of 130 hp at 3,800 rpm and maximum torque of 28.5 kgm at 2,000 rpm for the manual transmission version and 30 kgm at 2,000 for the automatic transmission version. The D-MAX, which is available with either a 4x2 or 4x4 drivetrain with limited slip differential, transfer case protector, and shift-on-the-fly drive system transfer control buttons, was launched last year in Thailand where 150,000 units have been sold to date.
According to Isuzu Operations Thailand executive vice president Takeshi Suzuki, who attended the launch, "I am proud to say that Isuzu maintains the number one share in Thailand's commercial vehicle market for 20 consecutive years, and of course Isuzu pickup is number one in Thailand which is the second largest pickup market next to the United States. In Thailand, after the launch of the D-MAX on May 22 last year, our dealers received more than 10,000 booking orders within the first 10 days."
Also present at the event was Yuzo Kato of the LCV (Light Commercial Vehicle) Product Planning and Engineering Department of Isuzu Motors Ltd. who said, "We are very proud and confident that this product will answer the needs and demands of different markets and cultures, not only for the present time, but for the next generation as well."
IPC president Toru Koyasu referred to the new D-MAX as a world-class product that is tailored to Filipino needs. "We at Isuzu are further strengthening our lineup by introducing future class leading products. Tonight, we are here to launch a vehicle that consolidates Isuzu's global vision and its regional infrastructure. A vehicle which exemplifies matching a customer's or market's need with the delivery of the perfect fit" Koyasu said.
The Isuzu D-MAX 4x2 MT and AT are priced at P920,000 and AT P975,000, respectively. The 4x4 MT and AT, meanwhile, are priced at P1.255 and P1.310 million. Available colors are Cape Blue, Sandal Wood Metallic, Chamonix Green, Foxfire Red, Astral Silver and Alpine White.
Isuzu unleashes new D-MAX pickup
By POPONG ANDOLONG, SPMJ
Isuzu Philippines Corp. introduced its much-awaited new pick up, the D-MAX, at the Eastwood City in Libis, Quezon City, last Friday, November 21.
Isuzu's latest entry in the commercial vehicle market boasts of an aggressive design, large dimensions and a 3.0-liter 4JH1-TC direct injection turbo intercooler diesel engine that produces maximum power of 130 hp at 3,800 rpm and maximum torque of 28.5 kgm at 2,000 rpm for the manual transmission version and 30 kgm at 2,000 for the automatic transmission version. The D-MAX, which is available with either a 4x2 or 4x4 drivetrain with limited slip differential, transfer case protector, and shift-on-the-fly drive system transfer control buttons, was launched last year in Thailand where 150,000 units have been sold to date.
According to Isuzu Operations Thailand executive vice president Takeshi Suzuki, who attended the launch, "I am proud to say that Isuzu maintains the number one share in Thailand's commercial vehicle market for 20 consecutive years, and of course Isuzu pickup is number one in Thailand which is the second largest pickup market next to the United States. In Thailand, after the launch of the D-MAX on May 22 last year, our dealers received more than 10,000 booking orders within the first 10 days."
Also present at the event was Yuzo Kato of the LCV (Light Commercial Vehicle) Product Planning and Engineering Department of Isuzu Motors Ltd. who said, "We are very proud and confident that this product will answer the needs and demands of different markets and cultures, not only for the present time, but for the next generation as well."
IPC president Toru Koyasu referred to the new D-MAX as a world-class product that is tailored to Filipino needs. "We at Isuzu are further strengthening our lineup by introducing future class leading products. Tonight, we are here to launch a vehicle that consolidates Isuzu's global vision and its regional infrastructure. A vehicle which exemplifies matching a customer's or market's need with the delivery of the perfect fit" Koyasu said.
The Isuzu D-MAX 4x2 MT and AT are priced at P920,000 and AT P975,000, respectively. The 4x4 MT and AT, meanwhile, are priced at P1.255 and P1.310 million. Available colors are Cape Blue, Sandal Wood Metallic, Chamonix Green, Foxfire Red, Astral Silver and Alpine White.